I saw Ant-Man and got the same feeling as after every Marvel movie. For anyone who’s familiar with the Cinematic Universe franchise, it’s an open secret that the movie isn’t done after the credits roll, there’s usually at least one cut-scene.
Marvel lovers have learnt not to leave the theatre right away. Only the uninitiated do this and the faithful are rewarded for their patience, sometimes with multiple cut-scenes.
What struck me is that because of a consistent feature, Marvel’s loyal customers have altered or adapted their usual behavior at the movies. The urge to leave right after the show is over is overcome by the value they get from additional scenes from a movie they just saw and enjoyed.
This made me think about our foray into the supply-chain and logistics world through DLVR.
The delivery landscape has loads of players competing for the ‘fastest delivery time’. But is that really necessary? In a country notorious for poor time management, people know when banks open, and plan their schedule accordingly.
Could the same thing be done with postal services? Would an alternate approach to deliver consistently within a time-period that customers will come to know and trust, work? What are the use cases for this sort of delivery mode?