Ed de Bono defines creativity as generating new value, while innovation is putting into operation something new that’s been created. I consider him one of the leaders in the field of creativity.
This post’s title comes from one of his recommendations that companies should put out a hit list of areas where they need excellent creative ideas. We call that crowdsourcing today.
Here are some quotes from my 1 day refresher on creativity from his perspective.
“Increases in technology have greatly improved our information. Our culture is good at description/analysis not creating value. How do you design value?”
“Design is putting together the things we have to create the values we want.”
“Creativity has to have value to qualify. “
“You can challenge an excellent idea by going beyond it or changing it”
“Universities should think skills – people skills, thinking skills, management skills, operational skills.”
Ed de Bono‘s How to Have a Beautiful Mind via Youtube
To get started on creativity with Ed de Bono, I recommend any of these books.
- Simplicity
- 6 Thinking Hats
- Lateral Thinking.